A Live Viewing Party at HBX Will Chronicle the Career and Legacy of Tres Generaciones' Newest Brand Ambassador Marcus Smart

Tres Generaciones tequila has announced Boston Celtics' Marcus Smart as its newest brand ambassador. The collaborative partnership is at the heart of Tres Gen's 'Get Up Tres' campaign, which champions the same grit, determination, and perseverance embodied by the label's three generations of Dons. The partnership has plenty in store for basketball fanatics, providing intimate insights into Smart's journey to the league and professional career as he looks ahead to the upcoming season. Tres Gen's ...